In 2003, Heide Hackworth decided to take a leap of faith and quit her dreary office job to start a business which would tick all the right 'eco' boxes. She would produce greeting cards and stationery using 100% recycled paper and non-toxic printing, running the office on 100% Greenpower and donate to environmental not-for-profits. Drawing on her past experience working in the administrative side of the publishing industry, Heide thought it was just a matter of making a couple of phone calls to find some 100% recycled or alternative fibre paper and a printer who could answer all of her questions.
The more she researched, the more horrified she was at how much environmental destruction can be caused by the paper making process. Dense, diverse forest which took years to establish is destroyed, wildlife loses its home or is confined to smaller areas, to the carbon-emmitting transportation of the wood, the pulping process using vast amounts of water, and pollution created in paper bleaching and printers ink ending up in our air, water and food.
With such shocking knowledge, Earth Greetings purposely subjects itself to an annual emissions and waste audit annually. Reducing waste and emissions where possible and for those they cannot, purchases are made for carbon offsets which are invested in the Yarra Yarra Biodiversity Corridor to help protect and recover declining woodland and shrubland fauna.
Earth Greeting's mission is to use the most Earth friendly materials and processes available to make beautiful and useful products with the lightest possible footprint.